UPI setup, nine steps to three
Redesigned onboarding for a payments app with 4 million users. Drop-off at bank linking fell by a third.
Fintech · 2025Case studies
Work that made hard things feel easy.
Hover a card, it moves with you.
A calmer way to book a doctor
Research with 30 patients led to a simpler booking flow and reminders families could share.
Healthcare · 2024
One library for four teams
Tokens, 70 components and documentation that halved handoff questions.
Design systems · 2023
Process
How I work
I start with people, not screens. Interviews, watching real sessions and writing down what confuses someone before drawing anything.
- Research and discovery
- Rapid prototypes
- Testing with real users
- Handoff that developers enjoy