Your domain name is your address on the internet. It goes on your invoices, packaging, WhatsApp status and Instagram bio, so it is worth ten minutes of careful thought.
Use your business name when you can
If your shop is called Sweet Crumb Bakery, sweetcrumb.in is ideal. If it is taken, add your city or product, like sweetcrumbpune.com.
Short and easy to say aloud
If you have to spell it out on the phone, it is too complicated. Avoid hyphens, numbers and unusual spellings. Ask a friend to type it after hearing it once.
Choose the right ending
- .com is the most recognised worldwide.
- .in is trusted and works well for businesses serving India.
- .shop, .studio or .clinic can be good if the plain version is gone.
Check it is free to use
Search the name on social platforms and in a search engine. Make sure no similar business could confuse customers.
Register it in your own name
This matters most. If someone else registers the domain for you, they legally own it and you could lose your address if you part ways. Always make sure the owner details are yours and keep the login safe.
The best domain is short, easy to spell and registered to you.
Match your social handles
Try to keep your domain and Instagram handle similar so customers can find you everywhere.
When we build your website we connect your domain, and we always register it in your name. See what is included in each plan.